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An old van, a few euros in your pocket and a desire for independence. That's all it takes to get started.

Because every study comes to an end at some point, Mirco and Lorenz asked themselves the big question in 2002: Where to go with the meaning of life? The answer for them: to go where they like to be most - to their favorite café, their favorite bar, or directly at the beach. A kola was needed - as a cultural asset, not as a mass product. No sooner said than done, the recipe was developed - not too sweet, but with plenty of caffeine to take home for the night. In addition, faces printed in black and white on beer bottles, with a name as hanseatic and honest as the cosmopolitan homeland. Allow me, fritz.

Today we are a bit bigger, spritzers and sodas have been added, the glass bottles are small and the contents remain natural.

The journey continues. To all those who go through life awake. Because the world belongs to the awake.

fritz is fritz? You don't believe this yourself. With us, you can make the special visible and, above all, make the difference yourself. After all, you don't work for a beverage company, but embody the fritz feeling in its brightest form. You juggle numbers and words just as well as you do with the fritz people - because they are your colleagues. Confidentiality, fun, passion, independent work, loyalty and commitment are a matter of course for you? Then a varied and challenging job in a highly motivated team awaits you: lots of fun at fritz.

For our head office in Hamburg we are looking for you as soon as possible as a

Digital Marketing Manager (m/f/d) 

What you'll be doing

  • Manage and lead correspondence with and support of freelancers and agency partners in digital marketing matters
  • Preparation of digital marketing plans for european countries and content calendars
  • Development of the digital strategy and guidelines based on global brand guidelines
  • Strategic KPI analysis, supervision and monitoring of international online activities
  • International social media content management, handling of multinational content distribution and media strategy
  • Digital marketing onboarding and workshops
  • Preparation of project briefings, status presentations and follow-ups of budget and meetings
  • Control of and participation in projects, monitoring the progress as well as ensuring a successful completion (debrief)
  • Validate, check and process owned digital marketing activities (QA) and adapt to local market needs
  • Evaluation of current and future digital marketing opportunities in the markets
  • Planning, organization and implementation of partner and customer visits
  • Planning, booking & implementation of e-commerce activities with partners
  • Website management of all international pages

What you should bring along

  • Degree or completed apprenticeship in the field of business / communication or comparable focus of studies
  • At least 2 years experience in digital marketing at an FMCG company in an international / global capacity
  • Market- and target group oriented thinking combined with a good understanding of 360 degree marketing & comms activations
  • Fluency in German and English, both spoken and written
  • International mindset and experience in an international / global brand environment working with multiple stakeholders in multiple countries
  • MS Office and digital marketing tracking tools
  • Some experience with photoshop or AI
  • Strong communication and project management skills
  • High motivation to work in a dynamic company operating in a fast-paced market environment

What we have to offer

  • Work-life balance thanks to flexible hours and a hybrid working model
  • Easy access: Our modern office is centrally located and easily accessible from all directions.
  • Fair compensation model: Your salary for this position does not depend on your gender or negotiating skills, but rather on your relevant professional experience to date
  • Even more fair: Christmas and vacation bonuses, variable annual bonus, JobRad, crates of fritz and fritz apparel for free, a monthly benefit budget you can use however you like (including Urban Sports, Deutschlandticket) – and so much more
  • Sensational onboarding and unforgettable fritz moments at our fritz parties and team events
  • Growth together: We offer you an environment you can actively help shape. With us, you can combine flexibility, personal responsibility, and entrepreneurial thinking
  • Always moving forward: The development of our fritzees is important to us! That’s why you’ll go through top-notch training in our talent incubator and can further expand your skills on your own using our e-learning tool, Wachwelt
  • Multi-award-winning, family-like workplace culture—kununu Top Company 2025, Great Place To Work® 2026

You are ready to join us?

Then please send us your complete application documents as a PDF file via the link in the advertisement, stating your availability and your salary expectations. Please make sure to answer all questions - we do not need a cover letter from you. However, please do not forget to attach your current CV and relevant references.

By the way: no one has to pretend to be someone else. You are who you are and that's great! We're looking forward to your application, regardless of your origin, gender, religion or sexual orientation. 

Contact person

Annika Friedrich (international) hr generalist